Drug rehab marketing encompasses proper website development and structure, Search Engine Optimization (SEO), building high quality back links, citations, Google My Business, social media marketing including Facebook and LinkedIn, understanding Google Analytics, utilizing call tracking, and much more. Drug and alcohol addiction treatment centers need a better understanding of marketing. Taking any short-cuts in their marketing will cost them dearly in the long run. They must get away from the short-term solutions to their long-term problem of maintaining a high enough census.
What is Proper Drug Rehab Marketing Website Development?
Drug rehab marketing website development is the #1 mistake made by treatment centers in their marketing. This is where many take the lowest bidder to save a few bucks. This paramount decision costs them $100,000' of dollars. This is since poor website structure causes Google to do several things. Some of these things include penalizing the website, and, or no crawling the website. Addiction treatment centers put marketing dollars on top of a poor website that is getting penalized by Google. Some of the important factors to look for can be found in this article Poor Website Structure Hurts Rehab Marketing.
What is Drug Rehab SEO Search Engine Optimization?
Drug rehab SEO is one of the most important aspects in web drug rehab marketing. There are 10 organic positions on page one of Google. The first three slots get 67% of the click troughs on search terms.
Google does not give a playbook demonstrating exactly what to do for SEO. Substance abuse treatment centers are seeking drug rehab marketing and SEO specialists. These professionals know the inner workings of Google and get centers to rank on page one. Many addiction treatment center marketing strategies use black hat methods. While these will show a short-lived increase in rankings, Google eventually finds out and penalizes these strategies. Behavioral Health Network Resources has also been educating the nation’s addiction treatment centers for 4 years at our 13 addiction conferences.
Drug rehab SEO takes time. Any reputable advertising agency will explain this fact in depth. SEO is like a watch. There are a lot of moving parts underneath. Some of these parts include;
- Drug rehab SEO title contains key word
- Length of SEO title
- Focus keyword appears in the URL
- Only use a focus key word once on entire website
- SERP descriptions
- Title tags H1, H2, H3, etc...
- Word count, long-form 1,200 words or more works best
- Key words placed properly
- Pictures formatted correctly with ALT attributes with key word
- Focused key word appears in the first sentence
- Key word density on page
- Key word in sub headings
- Meta description length
- Outbound links
- Internal links
Therefore, working with drug rehab marketing specialists is critical. There are many drug rehab SEO mistakes being made. However, this is only one portion of search engine optimization. In addition, they must know how to build high rated backlinks that tells Google you are an authority in the drug rehab space. This company will charge approximately $2,000 - $5,000 per month depending on the number of search terms. This is well worth the investment because there are 1,000's of calls generated for key search terms.
Why are High Quality Back-links Important for Drug Rehab Marketing?
Back-links are the key component for drug rehab marketing. Once you have proper website development in place and SEO you need to build high quality backlinks. These are critical because this is what Google uses to judge you against your competition. This Google Juice links tells Google you are an authority in the drug and alcohol addiction treatment industry. again, here is where you get tremendous value from drug rehab marketing specialists.
What Is Citations Relationship to Drug rehab SEO?
Citations are the starting point for drug rehab marketing. It is one of the most over-looked area. Citations are listings across the web with listing websites. These are listing on drug rehab resources websites. These are listings on Bing, Yahoo, MSN, Yellow Pages, White Pages, and many more. On these websites you must list your addiction treatment center. The critical area to pay attention to is the NAP. This stands for name, address and phone. These all must be the same on all sites starting with your Google My Business listing. Google is looking to make sure you are the exact company on all platforms. Google uses this to make sure you are a legitimate business, and that you are an authority in the drug and alcohol addiction treatment space.
What is the Importance of Google My Business?
Google My Business is an extremely important component in drug rehab marketing. On page one of Google there is what is called the Google 3-Pack. This is the maps listings. There are only three on the page. It is critical for addiction treatment centers to achieve this highly rated goal. Local search has become paramount in our industry. The Google maps get many click troughs.
In order is get to this golden drug rehab marketing egg there are many things that need to be done. Here are some of things that must be done;
- Set-up a Google My Business account
- Completely fill out all required fields
- Add pictures formatted correctly in all areas
- Continue to add pictures on a regular basis
- Post articles on a regular basis
Social Media is a Must for Lead Generation
It is imperative that drug rehab marketing includes social media in the marketing mix. LinkedIn has 650 million users and Facebook has 2 billion users. Drug rehab lead generation must get the message in-front of these audiences to not only generate leads, but to also increase their SEO efforts.
Any drug rehab marketing agency better be able to clearly demonstrate their ability to perform social media marketing in the addiction treatment industry. Behavioral Health Network Resources clearly demonstrates this with this social media activity on Facebook, LinkedIn, Twitter, and many more. Our audience includes 30,000 LinkedIn level one connections, 50,000 LinkedIn group members, 15,000 friends on Facebook, 60,000 Facebook group members, 12,000 Twitter followers, 6,000 G+ connections and an active email database of over 40,000.
To do drug rehab marketing successfully they must understand the secrets, tricks and back-doors of these mediums. Facebook and LinkedIn have placed algorithm changes that drastically effect the business profiles on these mediums. They are serving less ads from the business profiles. The power of these mediums is in the personal profiles and groups. The algorithm changes did not affect the personal profiles or the groups. You can get more information on social media marketing by reading Drug Rehab Lead Generation Vs. Social Media.
Understanding Google Analytics for Drug Rehab Marketing
Google analytics plays a critical role in drug and alcohol addiction treatment marketing. Looking at the analytics daily provides valuable drug rehab marketing intelligence. This metrics can tell you what content is clicked on the most, how long individuals are on your website, where they are clicking after they enter your website. This is valuable information that will guide your addiction treatment center marketing strategy and one of the reasons we included in our article, Top Three Drug Rehab Marketing Missing Links Losing Revenue.
Call Tracking Metrics is a Must for a Drug Rehab Lead Generation Strategy
Call tracking provides invaluable drug rehab lead generation information on several levels for addiction treatment centers. It can record your calls, so you can determine if your staff is the reason the conversions are low. This is also a metric that definitively tells you where the calls are coming from and what they clicked on to generate the calls. This is a critical gauge that addiction treatment centers can use to determine what marketing is producing the best ROI. This is an inexpensive component that is a must be included in the rehab lead generation strategy.
Drug rehab marketing involves many aspects and is a complicated process. Rehabilitation centers must look at citations, website development and critical components of drug rehab SEO. Many CEO and Marketing Directors need the help of consultants in these areas. They need to be guided through google analytics, and social medium for lead generation. With the proper expertise employed, the small centers can compete with the big boys. We are experienced drug rehab consultants. If you google “drug rehab marketing” we dominate page one of Google. Give Behavioral Health network Resources drug rehab marketing agency call at 561-235-6195 for a no obligation consultation on your addiction treatment center marketing.